Great news for all my UK readers out there. American store Forever 21 is finally crossing the seas and venturing into the UK market. It was announced this week that they shall be opening their first store in the Bullring in Birmingham, hopefully in just a matter of weeks. They are still after a flagship London store but have yet to find the perfect premises, so until then Birmingham has the lucky fortune of having the very first Forever 21 Store in the UK (and they have just agreed on stores in Dublin and Stratford, but these are unlikely to open this year).
After reading many, many American fashion blogs I have seen lots of Forever 21 items and am personally really glad that this store is finally opening over here. I have looked a number of times at the website but resented the fact that postage is so expensive to the UK. It takes away the fact that this store provides cheap chic clothing and suddenly makes them double the price, but I shall no longer have to lust via the web. Now only if they could open one in Cardiff!
So here are just a few items I would be nabbing if they were here already. This is just the 'New Arrivals' section on the website. And after loving so many items I thought it might be dangerous (to my bank account) for me to look at anymore, so clicked off the page very quickly.
I am in love with this top!! Seriously! I am not usually a fan of graphic tee's but I would die for this one, utterly divine! If anybody fancies sending me this top I shall be forever greatful and will promise to wear it lots! Lol!
What do you guys think? Are you british ladies looking forward to this store opening, or do you think the whole Americanisation/Globalisation of the market place is too much? This store will be direct competition for stores like Primark, New Look, H&M and Peacocks, is this a bad/good thing for the british economy? Or do you not really care, 'bring on the shopping'?
It was also releases this week that Victoria Secret will be following suit and crossing the water shortly as well. I shall look forward to that too I think!